Big Data

Big Data refers to large and complex datasets that are difficult to process and analyze using traditional data processing applications. It typically encompasses the vast volume of data generated continuously from various sources, including social media, sensors, transactions, and machines. The characteristics of Big Data are often described by the “Three Vs”: volume (the amount of data), velocity (the speed at which data is generated and processed), and variety (the different types of data, such as structured and unstructured). Organizations utilize Big Data analytics to uncover patterns, trends, and insights that can inform decision-making, optimize operations, and enhance customer experiences. The ability to effectively harness Big Data has become crucial for businesses seeking to gain a competitive advantage in today’s data-driven landscape.