A product launch is the process of introducing a new product to the market. This typically involves a series of coordinated marketing and promotional activities aimed at generating awareness, interest, and sales. The launch can include various strategies such as advertising campaigns, public relations efforts, and promotional events to effectively communicate the product’s features and benefits to the target audience. A successful product launch not only emphasizes the product itself but also positions it within the competitive landscape, highlights its unique value proposition, and engages potential customers. The timing and execution of the launch are critical to its success, as they can influence initial sales performance and overall market reception.
Smart expands beyond compact urban cars with its first sedan, aiming to redefine its brand identity. The new sedan features a sleek, sophisticated design and innovative technology under the hood.…