Digitální inovace

Digitální inovace (Digital Innovation) refers to the use of digital technology to create new or improved products, services, processes, or business models. It encompasses the adoption of emerging technologies, such as artificial intelligence, the Internet of Things (IoT), blockchain, and cloud computing, to enhance efficiency, effectiveness, and value in various sectors. Digital innovation involves not only the technical implementation of these technologies but also the transformation of organizational practices, culture, and customer interactions to leverage digital advancements. The goal is to foster a competitive advantage, improve customer experiences, and drive growth through novel applications and solutions that address changing market demands and opportunities.