digitální inovace

Digitální inovace, or digital innovation, refers to the process of using digital technology to create new or improved products, services, processes, or business models. This term encompasses a wide range of activities that leverage digital tools and technologies to enhance efficiency, drive growth, and meet evolving customer demands. Digital innovation can involve the adoption of advanced technologies such as artificial intelligence, big data analytics, the Internet of Things (IoT), and cloud computing, among others.

In essence, digital innovation focuses on transforming traditional operations and methodologies to harness the capabilities of digital tools. It is often characterized by iterative development, rapid experimentation, and a focus on consumer engagement through digital channels. Organizations pursuing digital innovation aim to stay competitive in an increasingly digital marketplace, responding to changes swiftly and adapting to new trends and technologies.